Advanced Search
MyIDEAS: Login to save this article or follow this journal

Education 2.0: Exploring the challenges of Corvinus University in the long tail economy of global higher education

Contents:

Author Info

  • Sándor Kerekes

    ()
    (Corvinus University of Budapest, Budapest, Hungary)

  • András Nemeslaki

    ()
    (Corvinus University of Budapest, Faculty of Business Administration, Budapest, Hungary)

Registered author(s):

    Abstract

    Our basic storyline is how the business and economics higher education landscape has changed with the introduction of the Bologna programs. We borrowed the fashionable long tail concept from e-business, and used it for modeling the new landscape of internationalization of universities. Internationalization, mobility, and the appearance of the internet generation at the gates of our universities in our opinion has brought us to a new e-era which, appropriately to our web analogies we might as well call Education 2.0.In our paper first we show the characteristics of the long tail model of the Bologna-based European higher education and potential messages for strategy making in this environment. We illustrate that benchmarking university strategies situated in the head of the long tail model will not always provide strategic guidance for universities sitting in the tail. For underlining some key concerns in the Hungarian niche, we used Corvinus University as a case study to illustrate some untapped challenges of the Hungarian Bologna reform. We explored three areas which are crucial elements of the “tail” strategy in our opinion: a) the influence of state regulation, b) social situations and impacts and c) internal university capabilities.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://akademiai.com/content/p532l1l743347k72/fulltext.pdf
    Download Restriction: subscription

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Akadémiai Kiadó, Hungary in its journal Society and Economy.

    Volume (Year): 31 (2009)
    Issue (Month): 1 (June)
    Pages: 125-146

    as in new window
    Handle: RePEc:aka:soceco:v:31:y:2009:i:1:p:125-146

    Contact details of provider:
    Web page: http://www.akkrt.hu

    Order Information:
    Postal: Akadémiai Kiadó Zrt., Prielle K. u. 21-35. Budapest, 1117, Hungary
    Email:
    Web: http://www.akademiai.com

    Related research

    Keywords: Corvinus University of Budapest; Hungarian higher education; Bologna reform; educational strategy; university capabilities; social challenges; long tail business model;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:aka:soceco:v:31:y:2009:i:1:p:125-146. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Andrea Pók) The email address of this maintainer does not seem to be valid anymore. Please ask Andrea Pók to update the entry or send us the correct address.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.