IDEAS home Printed from https://ideas.repec.org/a/aka/soceco/v27y2005i3p309-316.html
   My bibliography  Save this article

Estonian Food Marketing and Labels - Development and Future Perspectives

Author

Listed:
  • Tiiu Ohvril

    (Estonian Agricultural University, Estonia)

Abstract

Estonian agri-food marketing has passed through clearly indicative phases during the transition period in the 1990s. The first period was characterised by loss of domestic market to foreign goods with long shelf-life and goods packages. Estonian retailers preferred foreign goods to domestic ones. Estonian trademarks were weak and the development was not encouraging. The sharp change occurred in the end of 90s, when Estonian food labels started to fight back onto the domestic market. Besides the producer brands Estonian quality labels for food were developed and launched. Today there are two quality labels - one of them being equally available for all producers of the EU, and another - emphasising domestic origin of the raw material.

Suggested Citation

  • Tiiu Ohvril, 2005. "Estonian Food Marketing and Labels - Development and Future Perspectives," Society and Economy, Akadémiai Kiadó, Hungary, vol. 27(3), pages 309-316, December.
    • Handle: RePEc:aka:soceco:v:27:y:2005:i:3:p:309-316
    as

    Download full text from publisher

    File URL: http://akademiai.com/content/at2720171x853103/fulltext.pdf
    Download Restriction: subscription
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aka:soceco:v:27:y:2005:i:3:p:309-316. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kriston, Orsolya (email available below). General contact details of provider: https://akademiai.hu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.