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Modern Solutions For The Banking Distribution Channels: E-Banking –Strategy, Cost And Beneficts

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Author Info

  • Assist. Ph.D Panait Nicoleta

    (Romanian-American University Faculty of Comercial Relation and Internal-International Financial Baking Bucharest, Romania)

Abstract

The banking industry is expected to be a leading player in ebusiness. Banks have established an Internet presence with various objectives. Most of them are using the Internet as a new distribution channel. Financial services, with the use of Internet, may be offered in an equivalent quantity with lower costs to the more potential customers. In the Romanian case, there have been identified some specific issues that restrain e-banking adoption: penetration and skills (PC, Internet), attitude towards technology, security and privacy concerns; trust in banking institutions, banking culture, e-banking culture, Internet banking.

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Bibliographic Info

Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Revista Tinerior Economisti (The Young Economists Journal).

Volume (Year): 1 (2009)
Issue (Month): 12 (April)
Pages: 28-33

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Handle: RePEc:aio:rteyej:v:1:y:2009:i:12:p:28-33

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Related research

Keywords: Internet banking; mobile banking; home banking; e-banking strategy; security.;

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