Globalization has brought a shift to the economic environment of the European SME. The progressively disappearing barriers and borders are exposing all companies both to new markets and to international competition. Consequently SMEs that do not consider internationalisation are self imposing a severe restriction on their potential for long term survival. Internationalisation is not to be considered as a separate part of the company or a strategy to be enacted only in times of reduced local demand, but fully integrated into the SME’s long term activity, been proven as a key engines for competitiveness and growth.
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Volume (Year): 1 (2008) Issue (Month): 11 (November) Pages: 13-24 Download reference. The following formats are available: HTML
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