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Competitiveness In Hospitality Industry: Romanian Style

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Author Info
Claudia-Elena Þuclea
Ana-Mihaela Pãdurean (Academy of Economic Science, Bucharest, Romania)
Abstract

In this paper is presented one of the important sectors of the national economy, at least from its potential for development perspective: the hospitality industry. The research interest is related to finding out the main factors of competitiveness in this field. This research attempts to identify the essential aspects of competitiveness in the hospitality industry. The objectives pursued refer to: discovering the degree to which the concept of competitiveness is understood and capitalized on by the managers in the Romanian hospitality industry; identifying a set of factors considered decisive in raising the competitiveness of Romanian firms in the hospitality industry; identifying the strategic concerns of firms operating in the Romanian hospitality industry, in order to establish the connection between strategy and the competitiveness of the firms belonging to this sector. As a result, the hypotheses are: in the hospitality industry there are particularities which influence the firms’ competitiveness and strategic orientation; preoccupation towards raising competitiveness and strategic orientation is influenced by the type of exploitation and the number of stars (level of comfort); in the hospitality industry, managers focus on cost control and service quality as decisive factors of competitiveness.

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Publisher Info
Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management & Marketing.

Volume (Year): 1 (2008)
Issue (Month): 6 (November)
Pages: 105-114
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Handle: RePEc:aio:manmar:v:1:y:2008:i:6:p:105-114

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Related research
Keywords: competitiveness; hospitality industry; internal factors; external factors;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

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This page was last updated on 2009-11-25.

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