Olivier BACHELARD Stéphanie CARPENTIER (Ecole Superieure de Commerce, Saint Etienne, France, Universite J. Moulin, Lyon III, France)
Abstract
A l'heure où les entreprises des pays industriels sont contraintes d'innover sans cesse et d'adopter des stratégies de différenciation qui leur permettent de contrebalancer le poids de leur main d'œuvre élevée, l'amélioration de la performance globale devient encore plus l'obsession des dirigeants. Ne leur est-il pas en effet demandé de garantir non seulement la performance économique de leurs entreprises mais aussi leurs performances sociales ?
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Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management & Marketing.
Volume (Year): 1 (2004) Issue (Month): 2 (November) Pages: 41-52 Download reference. The following formats are available: HTML
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Find related papers by JEL classification: M29 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Other
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