IDEAS home Printed from https://ideas.repec.org/a/aio/aucsse/v3y2010i7p42-47.html
   My bibliography  Save this article

Toyota’S Business Strategies In International Markets

Author

Listed:
  • Assist. Mihaela Funaru Ph. D Student

    (University of Brasov Faculty of Economics and Business Administration Brasov, Romania)

Abstract

Toyota’s success both on the Japanese market and international market due to its desire to make products with high quality. The Japanese believe that nothing is so good that it can not be improved, so they constantly struggle to increase the quality of everything they do. This attitude can be expressed by a single word:”Kaizen”. It means „continuous improvement” and is the key word to guide them towards perfection. This paper presents the strategies of Toyota Company in their attempt to gain supremacy in the international market

Suggested Citation

  • Assist. Mihaela Funaru Ph. D Student, 2010. "Toyota’S Business Strategies In International Markets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-6, May.
    • Handle: RePEc:aio:aucsse:v:3:y:2010:i:7:p:42-47
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-004.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    global strategy; international markets; technological innovation; hybrid systems; kaizen;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:3:y:2010:i:7:p:42-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anca Bandoi (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.