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Trademarks As Power Means In International Relations

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  • Mihaela – Daciana Boloş

    (University Petru Maior Faculty Science and Letters Tîrgu-Mureş, Romania)

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    Abstract

    The paper studies the role of trademarks in the international system of power. Trademarks are an important asset to a company who struggles to develop and impose it on the market. States are not indifferent to these trends because they have certain benefits after a trademark. The connection is analyzed from the point of view of hard and soft power because a trademark for a state represents soft power or the power of an image and it tries to protect it by the means of hard power, meaning imposing legislation and restrictions to other states.

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    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-055.pdf
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    Bibliographic Info

    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Annals of Computational Economics.

    Volume (Year): 3 (2010)
    Issue (Month): 38 (May)
    Pages: 457-463

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    Handle: RePEc:aio:aucsse:v:3:y:2010:6::p:457-463

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    Related research

    Keywords: trademarks; states; soft power; hard power; international treaties;

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