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Reporting Corporate Social Responsibility: The Content Analysis Of Ceo Statements In Romanian Annual Reports

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Author Info

  • Olesia Lupu

    () (Alexandru Ioan Cuza University of Iasi, Faculty of Economics and Business Administration, Iasi, Romania)

  • Elena Cojocaru

    () (Alexandru Ioan Cuza University of Iasi, Faculty of Economics and Business Administration, Iasi, Romania)

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    Abstract

    While corporate communication has been widely acknowledged as being important for the well-functioning and image-building of companies, current understanding of sustainability reporting prac-tices has been limited. The paper defines the role of sustainability report writing in corporate communication and discusses the process of standardization of CSR practices on the global market by looking at the GRI initiative. Furthermore, within a small-scale qualitative study, four CEO statements of multinational corporations operating in Romania are analysed with the purpose of investigating CSR communication practices.

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    File URL: http://anale.feaa.uaic.ro/anale/resurse/mngmk4lupu.pdf
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    File URL: http://anale.feaa.uaic.ro/anale/ro/Arhiva%202010-Lupu_Cojocaru/323
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    Bibliographic Info

    Article provided by Alexandru Ioan Cuza University, Faculty of Economics and Business Administration in its journal Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi.

    Volume (Year): 2010SE (2010)
    Issue (Month): (july)
    Pages: 199-207

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    Handle: RePEc:aic:journl:y:2010:v:se:p:199-207

    Contact details of provider:
    Postal: Universitatea Al. I. Cuza; B-dul Carol I nr. 22; Iasi
    Phone: 004 0232 201070
    Fax: 004 0232 217000
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    Web page: http://anale.feaa.uaic.ro/anale/
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    Related research

    Keywords: crossfertilization; disequilibrium; state as actor; structural adjustment; ‘two feet’ economic theory.;

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