IDEAS home Printed from https://ideas.repec.org/a/aic/journl/y2007v14p121-125.html
   My bibliography  Save this article

Low-cost strategies in the context of global market dynamics

Author

Listed:
  • Laura Diaconu

    (The Department of Economics, Quantitative Analysis and Business Information Systems, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University)

Abstract

The globalization process has generated an increase of the international competition, fact that influenced the strategies adopted by the firms. As a consequence, the multinational companies, looking for competitive advantages, decided to locate their production in less developed or developing countries, with low costs of labor force and raw materials. The purpose of this article is not only to analyze the impact that the relocation of production has on the macroeconomic level, but also to determine the consumers' perceptions and their responses to the challenges generated by this process.

Suggested Citation

  • Laura Diaconu, 2007. "Low-cost strategies in the context of global market dynamics," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 54, pages 121-125, November.
  • Handle: RePEc:aic:journl:y:2007:v:14:p:121-125
    as

    Download full text from publisher

    File URL: http://anale.feaa.uaic.ro/anale/resurse/17_Diaconu_L_-_Low-cost_strategies_in_the_context_of_global_market.pdf
    Download Restriction: no

    File URL: http://anale.feaa.uaic.ro/anale/en/Arhiva%202007%20-%20Diaconu/167
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:journl:y:2007:v:14:p:121-125. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sireteanu Napoleon-Alexandru (email available below). General contact details of provider: https://edirc.repec.org/data/feaicro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.