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Enhancing Farm Gate Prices: The Role Of Agricultural Marketing Research

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  • Okumadewa, Foluso

Abstract

This paper addresses the constraints to agricultural research systems in Nigeria with particular emphasis on the role marketing research can play in enhancing farm gate prices. Marketing research is imperative given the yearly experiences of the small farmers in marketing their products. The outcome of efforts of the farmers has overtime not translated in to commensurate income. However, research efforts at improving value-chain; have in recent times culminated into a wide range of technological solutions, some of which include digital information technology; web-based technology (internet), rural telephony; fax machine and local FM radio station. Efforts should therefore be concentrated on research aimed at not only adding value to agricultural produce but to the development of market infrastructure and adoption of ICT information solutions which are key to resolving the chain problems and ensuring enhanced welfare of farmers.

Suggested Citation

  • Okumadewa, Foluso, 2007. "Enhancing Farm Gate Prices: The Role Of Agricultural Marketing Research," Journal of Rural Economics and Development, University of Ibadan, Department of Agricultural Economics, vol. 16, pages 1-7.
    • Handle: RePEc:ags:ngjred:147523
    DOI: 10.22004/ag.econ.147523
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    Keywords

    Marketing; Production Economics;

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