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Value of Brands and Other Attributes: Hedonic Analysis of Retail Frozen Fish in the UK

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Author Info
Roheim, Cathy A.
Gardiner, Lacey
Asche, Frank

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Abstract

In the frozen processed seafood market, through branding, product forms, and portion sizes, retailers target certain segments of the market, such as families with children, singles, or value-conscious consumers. To investigate how segmented the UK retail frozen seafood market is, this study utilizes a hedonic pricing model applied to scanner data to determine the relative value of attributes such as species, national and private brands, package size, and product and process forms. The results have implications for the seafood supply chain, as retailers influence what products processors produce. They also contribute to the highly diverse demand patterns facing fishermen and aquaculture producers.

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File URL: http://purl.umn.edu/47053
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Publisher Info
Article provided by Marine Resources Foundation in its journal Marine Resource Economics.

Volume (Year): 22 (2007)
Issue (Month): 3 ()
Pages:
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Handle: RePEc:ags:mareec:47053

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Web page: http://www.uri.edu/cels/enre/mre/mre.htm

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Related research
Keywords: Hedonic analysis; scanner data; seafood; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Institutional and Behavioral Economics; International Relations/Trade; Marketing; C23; D21; Q11; Q22;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," Journal of Business, University of Chicago Press, vol. 73(1), pages 109-37, January. [Downloadable!] (restricted)
  2. Asche, Frank & Hannesson, Rognvaldur, 2002. "Allocation Of Fish Between Markets And Product Forms," Marine Resource Economics, Marine Resources Foundation, vol. 17(3). [Downloadable!]
  3. Salvanes, Kjell G. & Devoretz, Don J., 1997. "Household Demand For Fish And Meat Products: Separability And Demographic Effects," Marine Resource Economics, Marine Resources Foundation, vol. 12(1). [Downloadable!]
    Other versions:
  4. Anderson, Lee G., 1989. "Optimal Intra- and Interseasonal Harvesting Strategies when Price Varies with Individual Size," Marine Resource Economics, Marine Resources Foundation, vol. 6(2). [Downloadable!]
  5. Wellman, Katharine F, 1992. "The U.S. Retail Demand for Fish Products: An Application of the Almost Ideal Demand System," Applied Economics, Taylor and Francis Journals, vol. 24(4), pages 445-57, April.
  6. Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May. [Downloadable!] (restricted)
  7. Fong, Quentin S. W. & Anderson, James L., 2002. "International shark fin markets and shark management: an integrated market preference-cohort analysis of the blacktip shark (Carcharhinus limbatus)," Ecological Economics, Elsevier, vol. 40(1), pages 117-130, January. [Downloadable!] (restricted)
  8. Holland, Daniel & Wessells, Cathy R., 1998. "Predicting Consumer Preferences For Fresh Salmon: The Influence Of Safety Inspection And Production Method Attributes," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(1), April. [Downloadable!]
  9. Burton, M. P., 1992. "The Demand For Wet Fish in Great Britain," Marine Resource Economics, Marine Resources Foundation, vol. 7(2). [Downloadable!]
  10. Eales, James & Wessells, Cathy R., 1999. "Testing Separability Of Japanese Demand For Meat And Fish Within Differential Demand Systems," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(01), July. [Downloadable!]
  11. Jaffry, Shabbar A & Pascoe, Sean & Robinson, Catherine, 1999. "Long Run Price Flexibilities for High Valued UK Fish Species: A Cointegration Systems Approach," Applied Economics, Taylor and Francis Journals, vol. 31(4), pages 473-81, April. [Downloadable!] (restricted)
  12. Cotterill, Ronald W., 1994. "Scanner Data: New Opportunities For Demand And Competitive Strategy Analysis," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 23(2), October. [Downloadable!]
  13. McConnell, Kenneth E & Strand, Ivar E, 2000. " Hedonic Prices for Fish: Tuna Prices in Hawaii," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 82(1), pages 133-44, February. [Downloadable!] (restricted)
  14. Capps, Oral, Jr. & Lambregts, Johannes Adrianus, 1991. "Assessing Effects Of Prices And Advertising On Purchases Of Finfish And Shellfish In A Local Market In Texas," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(01), July. [Downloadable!]
  15. Dadi Kristofersson & Kyrre Rickertsen, 2004. "Efficient Estimation of Hedonic Inverse Input Demand Systems," American Journal of Agricultural Economics, American Agricultural Economics Association, vol. 86(4), pages 1127-1137, November. [Downloadable!] (restricted)
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