Food Safety and Demand: Consumer Preferences for Imported Pork in Urban China
AbstractChinaâ€™s transition into a developed economy is driving changes in consumer preferences and demand for foods. The objective of this study is to assess and measure consumersâ€™ preferences for and attitudes toward imported pork in urban China. Estimated logit models based on a consumer survey conducted in 2008 reveal that individualsâ€™ age, shopping location, and food safety concerns significantly influence their willingness to pay for U.S. pork. Factors affecting purchasing behavior of Western-style pork cuts versus traditional Chinese cuts are also evaluated. Consumersâ€™ food safety concerns were linked to a previous lean-meat additive scare and a lack of confidence in the Chinese food inspection system.
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Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 40 (2009)
Issue (Month): 3 (November)
Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries;
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