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Who Buys Local Food?

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  • Zepeda, Lydia
  • Li, Jinghan

Abstract

Using data from a national survey of food shoppers, a Lancaster-Weinstein model is estimated using probit analysis to investigate the characteristics of local food buyers. Because there is no standard for what “local food” is, consumer research is used to define the term fairly narrowly as buying from farmers’ markets, buying directly from farmers, and Community Supported Agriculture (CSA) membership. The results reveal that income and demographic characteristics are not dominant factors, nor do attitudes or behaviors related to the environment and health significantly affect whether shoppers buy local. Rather, it is the attitudes and behaviors related to food and shopping that significantly increase the probability that shoppers buy local food. The implications are strategies that will be effective in promoting local foods.

Suggested Citation

  • Zepeda, Lydia & Li, Jinghan, 2006. "Who Buys Local Food?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(3), pages 1-11, November.
    • Handle: RePEc:ags:jlofdr:7064
    DOI: 10.22004/ag.econ.7064
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    References listed on IDEAS

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    1. Wolf, Marianne McGarry & Spittler, Arianne & Ahern, James, 2005. "A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-10, March.
    2. Patterson, Paul M., 2006. "State-Grown Promotion Programs: Fresher, Better?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(1), pages 1-6.
    3. Loureiro, Maria L. & Umberger, Wendy J., 2005. "Assessing Consumer Preferences for Country-of-Origin Labeling," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 37(1), pages 49-63, April.
    4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
    5. Jayachandran N. Variyam & James Blaylock & David Smallwood, 2002. "Characterizing the Distribution of Macronutrient Intake among U.S. Adults: A Quantile Regression Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(2), pages 454-466.
    6. Zepeda, Lydia & Leviten-Reid, Catherine, 2004. "Consumers' Views on Local Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(3), pages 1-6, November.
    Full references (including those not matched with items on IDEAS)

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