Advanced Search
MyIDEAS: Login

Extent and Characteristics of Retail Fresh Beef Branding

Contents:

Author Info

  • Ward, Clement E.
  • Lusk, Jayson L.
  • Dutton, Jennifer M.

Abstract

Limited information exists regarding the extent and characteristics of branded fresh beef. Retail package data from a sample of grocery stores in three metropolitan areas enabled determining the extent of branded beef for ground beef, roasts, and steaks. Logit models identified factors affecting the probability of beef products being branded, and the probability of beef products carrying specific types of brands compared with store brands and generic (unbranded) beef. The extent of branded beef and type of brand both varied by store type, specific product, quality designation, package type, and presence of special labeling.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://purl.umn.edu/55986
Download Restriction: no

Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 39 (2008)
Issue (Month): 3 (November)
Pages:

as in new window
Handle: RePEc:ags:jlofdr:55986

Contact details of provider:
Web page: http://fdrs.ag.utk.edu/
More information through EDIRC

Related research

Keywords: Marketing;

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:55986. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.