Advanced Search
MyIDEAS: Login

Marketing-Management Impacts on Produce Sales

Contents:

Author Info

  • Durham, Catherine A.
  • Johnson, Aaron J.
  • McFetridge, Marc V.

Abstract

Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most powerful tools (after price) that produce managers have available to them, but only with the right products. Also, point-of-purchase signage is found to have limited impact. These findings are based on the estimation of a demand system of fruits with prices, advertising size and location, display size (including multiple displays), and product origin among the explanatory variables.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://purl.umn.edu/43494
Download Restriction: no

Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 38 (2007)
Issue (Month): 2 (July)
Pages:

as in new window
Handle: RePEc:ags:jlofdr:43494

Contact details of provider:
Web page: http://fdrs.ag.utk.edu/
More information through EDIRC

Related research

Keywords: Agribusiness; Marketing;

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Philip R. Vande Kamp & Harry M. Kaiser, 2000. "Optimal Temporal Policies in Fluid Milk Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 274-286.
  2. Bobby G. Beamer & Warren P. Preston, 1993. "Organizational structures and strategic management of produce marketing in retail supermarkets," Agribusiness, John Wiley & Sons, Ltd., vol. 9(2), pages 103-117.
  3. Richards, Timothy J., 2000. "The Impact Of Promotion And Advertising: A Latent Class Approach," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(03), December.
  4. Bronnenberg, B.J.J.A.M. & Wathieu, L., 1996. "Asymmetric Promotion Effects and Brand Positioning," Open Access publications from Tilburg University urn:nbn:nl:ui:12-339978, Tilburg University.
  5. Jacobson, Robert & Obermiller, Carl, 1990. " The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers," Journal of Consumer Research, University of Chicago Press, vol. 16(4), pages 420-32, March.
  6. Perosio, Debra J. & McLaughlin, Edward W. & Cuellar, Sandra & Park, Kristen, 2001. "Supply Chain Management in the Produce Industry," Research Bulletins 122645, Cornell University, Department of Applied Economics and Management.
  7. Todd M. Schmit & Harry M. Kaiser, 2004. "Decomposing the Variation in Generic Advertising Response over Time," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 139-153.
  8. Jagmohan S. Raju, 1992. "The Effect of Price Promotions on Variability in Product Category Sales," Marketing Science, INFORMS, vol. 11(3), pages 207-220.
  9. Cook, Roberta L., 1990. "Challenges And Opportunities In The U.S. Fresh Produce Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(1), February.
  10. Schaffner, David J., 2002. "United States Produce Markets In Transition- Today And Tomorrow," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(02), July.
  11. Nayga, Rodolfo M., Jr., 1995. "Determinants Of U.S. Household Expenditures On Fruit And Vegetables: A Note And Update," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
  12. Carlos Arnade & Daniel Pick, 2000. "Seasonal oligopoly power: the case of the US fresh fruit market," Applied Economics, Taylor & Francis Journals, vol. 32(8), pages 969-977.
  13. Winfree, Jason A. & McCluskey, Jill J. & Mittelhammer, Ronald C. & Gutman, Paula, 2004. "Seasonal Oligopoly Power In The D'Anjou Pear Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(02), July.
  14. Herrmann, Roland & Roeder, Claudia, 1998. "Some neglected issues in food demand analysis: retail-level demand, health information and product quality," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 42(4), December.
  15. Durham, Catherine A. & McFetridge, Marc V. & Johnson, Aaron J., 2005. "The Development of a Quality Scale to Measure the Impact of Quality on Supermarket Fruit Demand," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
  16. You, Zhikang & Epperson, James E. & Huang, Chung L., 1996. "A Composite System Demand Analysis For Fresh Fruits And Vegetables In The United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(3), October.
  17. Liefeld, John & Heslop, Louise A, 1985. " Reference Prices and Deception in Newspaper Advertising," Journal of Consumer Research, University of Chicago Press, vol. 11(4), pages 868-76, March.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:43494. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.