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Strategic Alliances in the U.S. Beef Supply Chain

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  • Mulrony, Brandi R.
  • Chaddad, Fabio Ribas

Abstract

This study analyzes vertical-coordination practices in the U.S. beef supply chain focusing on strategic alliances. We present results from a survey of beef alliances describing their organizational structure, the nature of participants' involvement, contractual requirements, information-sharing practices, services offered to alliance participants, and marketing strategies. Survey results provide a detailed description of 13 beef alliances and are intended to inform potential participants about vertical-coordination alternatives. In addition, the study provides relevant information for future economic research on the formation, organization, and functioning of beef alliances.

Suggested Citation

  • Mulrony, Brandi R. & Chaddad, Fabio Ribas, 2005. "Strategic Alliances in the U.S. Beef Supply Chain," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(3), pages 1-15, November.
    • Handle: RePEc:ags:jlofdr:27765
    DOI: 10.22004/ag.econ.27765
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    References listed on IDEAS

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    1. Wayne D. Purcell & William T. Hudson, 2003. "Risk Sharing and Compensation Guides for Managers and Members of Vertical Beef Alliances," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(1), pages 44-65.
    2. Thomas L. Sporleder, 1994. "Assessing Vertical Strategic Alliances by Agribusiness," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 42(4), pages 533-540, December.
    3. Victoria Salin, 2000. "Information Technology and Cattle-Beef Supply Chains," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(5), pages 1105-1111.
    4. Peterson, H. Christopher & Wysocki, Allen F. & Harsh, Stephen B., 2001. "Strategic Choice Along The Vertical Coordination Continuum," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-18.
    5. Martinez, Stephen W., 1999. "Vertical Coordination in the Pork and Broiler Industries: Implications for Pork and Chicken Products," Agricultural Economic Reports 34031, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Libby Hattersley & Bronwyn Isaacs & David Burch, 2013. "Supermarket power, own-labels, and manufacturer counterstrategies: international relations of cooperation and competition in the fruit canning industry," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(2), pages 225-233, June.
    2. Micheels, Eric T. & Gow, Hamish R., 2008. "Market Driven Entrepreneurship: The Convergence of Market Orientation and the Resource Based View," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44276, European Association of Agricultural Economists.

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    Keywords

    Livestock Production/Industries; Marketing;

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