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Factors Related To Consumer Loyalty For Private Food Brands

Author

Listed:
  • Brown, Joseph D.

Abstract

Examines customer loyalty for private label food brands in the Muncie, Indiana area and isolates factors pertaining to that loyalty.

Suggested Citation

  • Brown, Joseph D., 1972. "Factors Related To Consumer Loyalty For Private Food Brands," Journal of Food Distribution Research, Food Distribution Research Society, vol. 3(2), pages 1-7, September.
  • Handle: RePEc:ags:jlofdr:27395
    DOI: 10.22004/ag.econ.27395
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    File URL: https://ageconsearch.umn.edu/record/27395/files/03020048.pdf
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    Cited by:

    1. Yating Tian & Qeis Kamran, 2021. "A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    2. Dr. Rakesh Kumar, 2015. "Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 86-95, April.

    More about this item

    Keywords

    Consumer/Household Economics;

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