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How Millennial, Generation X, and Baby Boomer Wine Consumers Evaluate Wine Labels

Author

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  • McGarry Wolf, Marianne
  • Thomas, Samantha M.

Abstract

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Suggested Citation

  • McGarry Wolf, Marianne & Thomas, Samantha M., 2007. "How Millennial, Generation X, and Baby Boomer Wine Consumers Evaluate Wine Labels," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(1), pages 1-12, March.
    • Handle: RePEc:ags:jlofdr:162281
    DOI: 10.22004/ag.econ.162281
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    Cited by:

    1. Gianluigi Gallenti & Stefania Troiano & Francesco Marangon & Paolo Bogoni & Barbara Campisi & Marta Cosmina, 2019. "Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-16, December.
    2. Jaud, David A. & Melnyk, Valentyna, 2020. "The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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    Keywords

    Consumer/Household Economics;

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