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Packaging as a Tool for Product Development: Communicating Value to Consumers

Author

Listed:
  • Gonzalez, Maria-Paz
  • Thornsbury, Suzanne
  • Twede, Diana

Abstract

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Suggested Citation

  • Gonzalez, Maria-Paz & Thornsbury, Suzanne & Twede, Diana, 2007. "Packaging as a Tool for Product Development: Communicating Value to Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(1), pages 1-4, March.
    • Handle: RePEc:ags:jlofdr:162068
    DOI: 10.22004/ag.econ.162068
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    Citations

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    Cited by:

    1. Elisa Monnot & Fanny Reniou & Béatrice Parguel & Leila Elgaaied-Gambier, 2019. "“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?," Journal of Business Ethics, Springer, vol. 154(2), pages 355-370, January.
    2. repec:dau:papers:123456789/14325 is not listed on IDEAS
    3. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Réponses des consommateurs à la suppression des suremballages sur les MDD," Post-Print hal-01644771, HAL.
    4. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    5. Getie Andualem Imiru, 2017. "The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(6), pages 43-54, December.
    6. Ochieng', Otieno Geoffrey, 2010. "Effect of Value Addition on Price: A Hedonic Analysis of Peanut in Retail Supermarkets in Nairobi, Kenya," Research Theses 134495, Collaborative Masters Program in Agricultural and Applied Economics.
    7. Tanzina AKHTER & MD NUR-AL-AHAD, 2021. "Influence Of Packaging Elements On The Purchase Decision-Making: A Study On The Bar Soap Users Of Dhaka City, Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 161-180, November.
    8. Syed Akif Hasan & Muhammad Zeeshan Khan, 2009. "The Impact of Packaging Characteristics on Consumer Brand Preference," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 3(1), pages 1-10, Spring.

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    Keywords

    Consumer/Household Economics;

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