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Effects of Healthier Choices on Kid's Menu: A Difference-in-Differences Analysis

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Author Info

  • Li, Shuo
  • McCluskey, Jill J.
  • Mittelhammer, Ron C.

Abstract

This study evaluates the effect of a quick-service restaurant (QSR) strategy which changes de-fault calorie-dense menu items to healthier options on children’ menu consumption behaviors. A series of difference-in-differences (DID) models are estimated to compare sales between treat-ment and control group restaurants in the Washington State. The results do not provide evidence that adding healthier options causes consumers to make healthier diet choices. This negative re-sult suggests that more proactive interdiction is needed to make an impact on childhood obesity. Government policies such as those that require additional, possibly highlighted, information and/or education are likely to have a greater effect.

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File URL: http://purl.umn.edu/158986
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Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 43 (2012)
Issue (Month): 3 (November)
Pages:

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Handle: RePEc:ags:jlofdr:158986

Contact details of provider:
Web page: http://fdrs.ag.utk.edu/
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Related research

Keywords: quick service restaurants; children’s diet; food away from home; Food Consumption/Nutrition/Food Safety; Health Economics and Policy;

References

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  1. David Card & Alan Krueger, 1993. "Minimum Wages and Employment: A Case Study of the Fast Food Industry in New Jersey and Pennsylvania," Working Papers 694, Princeton University, Department of Economics, Industrial Relations Section..
  2. Abadie, Alberto & Diamond, Alexis & Hainmueller, Jens, 2010. "Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California’s Tobacco Control Program," Journal of the American Statistical Association, American Statistical Association, vol. 105(490), pages 493-505.
  3. Nada Eissa & Jeffrey B. Liebman, 1995. "Labor Supply Response to the Earned Income Tax Credit," NBER Working Papers 5158, National Bureau of Economic Research, Inc.
  4. Meyer, Bruce D & Viscusi, W Kip & Durbin, David L, 1995. "Workers' Compensation and Injury Duration: Evidence from a Natural Experiment," American Economic Review, American Economic Association, vol. 85(3), pages 322-40, June.
  5. Lin, Biing-Hwan & Frazao, Elizabeth & Guthrie, Joanne F., 1999. "Away-From-Home Foods Increasingly Important to Quality of American Diet," Agricultural Information Bulletins 33733, United States Department of Agriculture, Economic Research Service.
  6. Ginger Zhe Jin & Phillip Leslie, 2003. "The Effect Of Information On Product Quality: Evidence From Restaurant Hygiene Grade Cards," The Quarterly Journal of Economics, MIT Press, vol. 118(2), pages 409-451, May.
  7. Kiesel, Kristin & Villas-Boas, Sofia Berto, 2010. "Can Information Costs Affect Consumer Choice?—Nutritional Labels in a Supermarket Experiment—," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116433, European Association of Agricultural Economists & Agricultural and Applied Economics Association.
  8. Joshua P. Berning & Hayley H. Chouinard & Jill J. McCluskey, 2010. "Do Positive Nutrition Shelf Labels Affect Consumer Behavior? Findings from a Field Experiment with Scanner Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 93(2), pages 364-369.
  9. Mancino, Lisa & Todd, Jessica E. & Guthrie, Joanne F. & Lin, Biing-Hwan, 2010. "How Food Away From Home Affects Children's Diet Quality," Economic Research Report 134700, United States Department of Agriculture, Economic Research Service.
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