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The Cost of Dietary Variety: A Case of Fruit and Vegetables

Author

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  • Hatzenbuehler, Patrick L.
  • Gillespie, Jeffrey M.
  • O'Neil, Carol E.

Abstract

The 2010 Dietary Guidelines Advisory Committee and MyPyramid recommend eating a variety of vegetables and fruit; for vegetables, this recommendation is coupled with specific weekly serving recommendations. This study used a linear programming model to show the cost of increasing variety in fruit and vegetable consumption when meeting the Dietary Guidelines for Americans fruit and vegetable consumption recommendations with no within-group variety. Efficacy of efforts to promote increased dietary variety may be limited by economic disincentives associated with purchasing a greater variety of fruit and vegetables.

Suggested Citation

  • Hatzenbuehler, Patrick L. & Gillespie, Jeffrey M. & O'Neil, Carol E., 2011. "The Cost of Dietary Variety: A Case of Fruit and Vegetables," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), pages 1-13, November.
    • Handle: RePEc:ags:jlofdr:139427
    DOI: 10.22004/ag.econ.139427
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    References listed on IDEAS

    as
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