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Strategic Alliance and Joint Venture Agreements in Grain Marketing Cooperatives

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  • Fulton, Joan R.
  • Popp, Michael P.
  • Gray, Carolyn
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    Abstract

    Strategic alliance and joint venture agreements are analyzed using the prisoners' dilemma and assurance problem models of game theory. Hypotheses regarding the factors contributing to the success/failure of the agreements are formulated. These hypotheses are confirmed with data from interviews with managers of grain marketing cooperatives in eastern Colorado. Our results suggest that joint venture and strategic alliance agreements represent an opportunity for local cooperatives to take advantage of size economies while maintaining their individual business identities. Successful agreements require not only attention to the financial and operational components but diligence in the interpersonal dynamics of trust, commitment, and open communication.

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    File URL: http://purl.umn.edu/46187
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    Bibliographic Info

    Article provided by NCERA-210 in its journal Journal of Cooperatives.

    Volume (Year): 11 (1996)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:ags:jlcoop:46187

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    Web page: http://www.agecon.ksu.edu/accc/ncera210/JournalofCooperatives.htm
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    Related research

    Keywords: Agribusiness; Marketing;

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    Cited by:
    1. Ortmann, Gerald F. & King, Robert P., 2006. "Small-Scale Farmers in South Africa: Can Agricultural Cooperatives Facilitate Access to Input and Product Markets?," Staff Papers 13930, University of Minnesota, Department of Applied Economics.
    2. Ortmann, Gerald F. & King, Robert P., 2007. "Agricultural Cooperatives I: History, Theory and Problems," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(1), March.
    3. Vandeburg, Jennifer M. & Fulton, Joan R. & Hine, Susan E. & McNamara, Kevin T., 2000. "Driving Forces and Success Factors for Mergers, Acquisitions, Joint Ventures, and Strategic Alliances among Local Cooperatives," 2000 Annual Meeting, December 12-13 31814, NCERA-194 Research on Cooperatives.
    4. Ortmann, Gerald F. & King, Robert P., 2007. "Agricultural cooperatives II: Can they facilitate access of small-scale farmers in South Africa to input and product markets?," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 46(2), June.

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