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The Effectiveness Of U.S. Nonprice Promotion Of Almonds In The Pacific Rim

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  • Halliburton, Karen
  • Henneberry, Shida Rastegari

Abstract

The effectiveness of the federal government's export promotion programs (the Foreign Market Development Program and the Market Promotion Program) for high value agricultural products is evaluated using U.S. almond exports in the Pacific Rim as a case study. Cross-sectional time-series data are pooled for five Pacific Rim countries. While promotions were ineffective in South Korea and Singapore, some estimations of the import demand model indicate promotions in Japan, Taiwan, and Hong Kong may have been effective.

Suggested Citation

  • Halliburton, Karen & Henneberry, Shida Rastegari, 1995. "The Effectiveness Of U.S. Nonprice Promotion Of Almonds In The Pacific Rim," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 20(1), pages 1-14, July.
    • Handle: RePEc:ags:jlaare:30928
    DOI: 10.22004/ag.econ.30928
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    References listed on IDEAS

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    1. Bushnell, Peter G. & King, Gordon A., 1986. "The Domestic and Export Markets for California Almonds," Research Reports 11924, University of California, Davis, Giannini Foundation.
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    Cited by:

    1. Onunkwo, Izuchukwu M. & Epperson, James E., 1999. "Export Demand For U.S. Pecans: Impacts Of U.S. Export Promotion," 1999 Annual meeting, August 8-11, Nashville, TN 21686, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E. & Kinnucan, Henry W., 2003. "Non-Price Promotion Impacts On Cotton And Soybeans Exports Under Exchange Rate Linked Subsidies," 2003 Annual meeting, July 27-30, Montreal, Canada 21957, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Catherine A. Durham & Esteban Vega-Hidalgo, 2006. "Technical assistance and trade servicing to increase overseas demand for grass seed," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 281-295.
    4. Henry W. Kinnucan & Øystein Myrland, 2001. "A note on measuring returns to nonprice export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 423-433.
    5. Kinnucan, Henry W. & Xiao, Hui & Yu, Shixue, 2000. "Relative Effectiveness Of Usda'S Nonprice Export Promotion Instruments," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(2), pages 1-19, December.
    6. Richards, Timothy J. & Patterson, Paul M., 1998. "Dynamic Complementarity In Export Promotion: The Market Access Program In Fruits And Vegetables," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(2), pages 1-19, December.
    7. Paudel, Laxmi & Adhikari, Murali & Houston, Jack E. & Kinnucan, Henry W., 2002. "Assessing The Efficiency Of Exchange Rate-Linked Subsidies For Non-Price Export Promotion: The Case Of Cotton," Faculty Series 16658, University of Georgia, Department of Agricultural and Applied Economics.
    8. Pimbucha Rusmevichientong & Harry M. Kaiser, 2009. "Measuring the effectiveness of U.S. rice export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 215-230.
    9. Cong Tru Le & Harry M. Kaiser & William Tomek, 1998. "Export promotion and import demand for US red meat in selected Pacific Rim countries," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 95-105.
    10. Cheng, Guo & Dharmasena, Senarath & Capps, Oral, Jr., 2017. "The Taste for Variety: Demand Analysis for Nut Products in the United States," Reports 285248, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    11. Kinnucan, Henry W. & Christian, Jason E., 1997. "A Method For Measuring Returns To Nonprice Export Promotion With Application To Almonds," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 22(1), pages 1-13, July.
    12. Moore, Eli D. & Williams, Gary W., 2008. "Is the Texas Pecan Checkoff Program Working?," Reports 90497, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    13. Harry M. Kaiser & Donald J. Liu & Ted Consignado, 2003. "An economic analysis of California raisin export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 189-201.
    14. Onunkwo, Izuchukwu M. & Epperson, James E., 2000. "Export Demand For U.S. Walnuts: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-7, November.
    15. Grigoryan, Sona & Lopez, Jose, 2018. "An Empirical Analysis of the U.S. Import Demand for Nuts," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266538, Southern Agricultural Economics Association.
    16. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).

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    Keywords

    Agricultural and Food Policy;

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