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Sustainability in the Food Sector: A Consumer Behaviour Perspective

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  • Grunert, Klaus G.
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    Abstract

    Consumers have, through their food choices, a major role in bringing about more sustainable food production. However, this presupposes that differences in sustainability are communicated to consumers. Even if food products are eco-labelled and consumers are motivated to support sustainability, a number of potential barriers may prevent consumers from using the information to make sustainable choices. Six such barriers are discussed in this paper.

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    File URL: http://purl.umn.edu/121943
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    Bibliographic Info

    Article provided by International Center for Management, Communication, and Research in its journal International Journal on Food System Dynamics.

    Volume (Year): 02 (2011)
    Issue (Month): 3 ()
    Pages:

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    Handle: RePEc:ags:ijofsd:121943

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    Web page: http://131.220.45.179/ojs/index.php/fsd
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    Related research

    Keywords: Sustainability; consumer behaviour; hierarchy of effects; eco-labels; Agribusiness; Food Consumption/Nutrition/Food Safety; Food Security and Poverty;

    References

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    1. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, University of Chicago Press, vol. 10(2), pages 135-46, September.
    2. Jaffry, Shabbar & Pickering, Helen & Ghulam, Yaseen & Whitmarsh, David & Wattage, Prem, 2004. "Consumer choices for quality and sustainability labelled seafood products in the UK," Food Policy, Elsevier, vol. 29(3), pages 215-228, June.
    3. Jeffrey R. Blend & Eileen O. van Ravenswaay, 1999. "Measuring Consumer Demand for Ecolabeled Apples," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1072-1077.
    4. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
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    Citations

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    Cited by:
    1. von Meyer-Höfer, Marie & von der Wense, Vera & Spiller, Achim, 2013. "Characterising convinced sustainable food consumers," Discussion Papers 161887, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    2. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.

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