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Sustainability in the Food Sector: A Consumer Behaviour Perspective

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  • Grunert, Klaus G.

Abstract

Consumers have, through their food choices, a major role in bringing about more sustainable food production. However, this presupposes that differences in sustainability are communicated to consumers. Even if food products are eco-labelled and consumers are motivated to support sustainability, a number of potential barriers may prevent consumers from using the information to make sustainable choices. Six such barriers are discussed in this paper.

Suggested Citation

  • Grunert, Klaus G., 2011. "Sustainability in the Food Sector: A Consumer Behaviour Perspective," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(3), pages 1-12, December.
    • Handle: RePEc:ags:ijofsd:121943
    DOI: 10.22004/ag.econ.121943
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    References listed on IDEAS

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