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UNICA: Challenges to Deliver Sustainability in the Brazilian Sugarcane Industry

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  • Chaddad, Fabio Ribas

Abstract

After a successful career at the University of São Paulo, Marcos Jank became the President and CEO of the Brazilian Sugarcane Industry Association (UNICA) in July 2007. He was hired with a mandate to establish ethanol as a global commodity and to open new markets for the industry’s sugar, ethanol and bioelectricity output. But he faced complex challenges. The main challenge related to the role of UNICA in leading industry-wide sustainability initiatives. This required coordination of 70,000 sugarcane producers and 430 processors; engagement with outside stakeholders in Brazil and abroad; and implementing programs that balanced economic, social and environmental outcomes. A second set of challenges emanated from the rapid growth and dramatic structural changes occurring in the industry. This case study describes UNICA’s unique approach to sustainability and how it is changing the industry, allowing the reader to analyze the effectiveness of this approach in delivering sustainability.

Suggested Citation

  • Chaddad, Fabio Ribas, 2010. "UNICA: Challenges to Deliver Sustainability in the Brazilian Sugarcane Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(4), pages 1-17.
  • Handle: RePEc:ags:ifaamr:96332
    DOI: 10.22004/ag.econ.96332
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    Cited by:

    1. Detre, Joshua D. & Gunderson, Michael A., 2011. "The Triple Bottom Line: What is the Impact on the Returns to Agribusiness?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-14, November.
    2. Mac Clay, Pablo & Sellare, Jorge, 2022. "Value chain transformations in the transition to a sustainable bioeconomy," Discussion Papers 323957, University of Bonn, Center for Development Research (ZEF).

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    Keywords

    Agribusiness; Crop Production/Industries;

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