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Defining an Agribusiness Strategic Agenda for 2010-2020

Author

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  • Neves, Marcos Fava
  • Scare, Roberto Fava

Abstract

This article addresses the importance of having a research agenda that is useful to industries, government and organizations in the future. The authors propose and share 10 topics with the research community. It builds upon the sustainability of business operations critical in the next era, 2010-2020, and the importance of considering the company as a network of relationships and contracts. These topics include: empowerment, simplicity, technology, emerging consumers and markets, integration of economy, climate and environment, risk management and network value reengineering. A research agenda is outlined for each topic.

Suggested Citation

  • Neves, Marcos Fava & Scare, Roberto Fava, 2010. "Defining an Agribusiness Strategic Agenda for 2010-2020," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(1), pages 1-8, February.
    • Handle: RePEc:ags:ifaamr:93342
    DOI: 10.22004/ag.econ.93342
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    Keywords

    Agribusiness; Marketing;

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