IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay
AbstractThe grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.
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Bibliographic InfoArticle provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.
Volume (Year): 09 (2006)
Issue (Month): 02 ()
catfish marketing; willingness-to-pay; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;
Other versions of this item:
- Quagrainie, Kwamena K., 2005. "IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35631, Southern Agricultural Economics Association.
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