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Market Segmentation Practices of Retail Crop Input Firms

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  • Reimer, Aaron
  • Downey, W. Scott
  • Akridge, Jay T.

Abstract

The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.

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File URL: http://purl.umn.edu/53746
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Bibliographic Info

Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

Volume (Year): 12 (2009)
Issue (Month): 1 ()
Pages:

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Handle: RePEc:ags:ifaamr:53746

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Related research

Keywords: market segmentation; target marketing; crop inputs; distribution channel; retailer; Marketing; Q10; Q13;

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  1. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Marketplace For Agricultural Inputs," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 2(02).
  2. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Market For Agricultural Inputs," 1999 Annual meeting, August 8-11, Nashville, TN 21592, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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Cited by:
  1. Feeney, Roberto & Berardi, Valeria, 2013. "Seed Market Segmentation: How Do Argentine Farmers Buy Their Expendable Inputs?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(1).

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