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Organization Of New Product Development In Thailand' Food Processing Industry

Author

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  • Suwannaporn, Prisana
  • Speece, Mark

Abstract

Asian food markets are large and growing very rapidly. Per capita food consumption is increasing as income rises, and food consumption habits are changing. Asian food retailing is also changing rapidly, as distribution and transportation modernizes. Consumers are becoming more sophisticated, with increasing awareness of hygiene and safety, and expectations of better nutrition and more convenience. This rapid development of food markets creates opportunities in food processing as great as in high tech industries (Selwin, 1992). It also puts pressure on food manufacturers to continuously upgrade their products and to offer new products. Management of research and development (R&D) is becoming critical to competitiveness.

Suggested Citation

  • Suwannaporn, Prisana & Speece, Mark, 1998. "Organization Of New Product Development In Thailand' Food Processing Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 1(2), pages 1-32.
    • Handle: RePEc:ags:ifaamr:34424
    DOI: 10.22004/ag.econ.34424
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    File URL: https://ageconsearch.umn.edu/record/34424/files/01020195.pdf
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    Cited by:

    1. Dhamvithee, Pisit & Shankar, Bhavani & Jangchud, Anuvat & Wuttijumnong, Phaisarn, 2005. "New Product Development in Thai Agro-Industry: Explaining the Rates of Innovation and Success in Innovation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(3), pages 1-20.
    2. Prisana Suwannaporn & Mark Speece, 2003. "Marketing research and new product development success in Thai food processing," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 169-188.
    3. Prasong Siriwongwilaichat & Ray J. Winger, 2004. "Technical knowledge for food product innovation in Thailand," Agribusiness, John Wiley & Sons, Ltd., vol. 20(3), pages 233-252.

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    Keywords

    Agribusiness; Marketing;

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