IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/155147.html
   My bibliography  Save this article

From Confrontation to Partnerships: The Role of a Dutch Non-Governmental Organization in Co-Creating a Market to Address the Issue of Animal Welfare

Author

Listed:
  • Bos, Jacqueline M.
  • Blok, Vincent
  • Tulder, Rob van

Abstract

Firms can play an important role in addressing the issue of animal welfare by creating markets for animal friendly products. This essay analyses th e co-creation of a market for animal friendly meat products by the joint effort of a Dutch NGO and the meat industry. The different stages of the process, from opposition to alignment, are analyzed and general implications are derived. The process follows four stages: (1) adopting a strategy to cooperate in order to overcome a legitimacy crisis, (2) adopting a moderate conflict model and imposing limiting conditions into the negotiations with businesses. The limiting conditions provide a basis for a co-creation process, (3) aligning business for co-creating a new product brand, and (4) broadening the scope towards market creation for animal friendly products. The phases of the issue-life-cycle show that interventions are dependent on the nature of the interaction and the existence of a business model. In case this does not exist, collaboration between an NGO and a number of firms can help in creating a market for latent demand into a market-oriented solution to a wicked problem.

Suggested Citation

  • Bos, Jacqueline M. & Blok, Vincent & Tulder, Rob van, 2013. "From Confrontation to Partnerships: The Role of a Dutch Non-Governmental Organization in Co-Creating a Market to Address the Issue of Animal Welfare," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(A), pages 1-7.
    • Handle: RePEc:ags:ifaamr:155147
    DOI: 10.22004/ag.econ.155147
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/155147/files/_8_%20Bos.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.155147?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Dentoni, Domenico & Hospes, Otto & Ross, R. Brent, 2012. "Managing Wicked Problems in Agribusiness: The Role of Multi-Stakeholder Engagements in Value Creation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(B), pages 1-12, December.
    2. Hospes, Otto & Valk, Olga van der & Mheen-Sluijer, Jennie van der, 2012. "Parallel Development of Five Partnerships to Promote Sustainable Soy in Brazil: Solution or Part of Wicked Problems?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(B), pages 1-24, December.
    3. Julia Roloff, 2008. "Learning from Multi-Stakeholder Networks: Issue-Focussed Stakeholder Management," Journal of Business Ethics, Springer, vol. 82(1), pages 233-250, September.
    4. Kelly Levin & Benjamin Cashore & Steven Bernstein & Graeme Auld, 2012. "Overcoming the tragedy of super wicked problems: constraining our future selves to ameliorate global climate change," Policy Sciences, Springer;Society of Policy Sciences, vol. 45(2), pages 123-152, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Keith D. Harris & Harvey S. James, 2016. "The Production of Food and Fiber: An Adaptation of CoP Features for Sustainable Water Use in Agribusiness," Sustainability, MDPI, vol. 8(11), pages 1-15, November.
    2. Dentoni, Domenico & Ross, R. Brent, 2013. "Towards a Theory of Managing Wicked Problems through Multi-Stakeholder Engagements: Evidence from the Agribusiness Sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(A), pages 1-10, August.
    3. Dennis J. Aigner & Luli Pesqueira, 2020. "The Effects of Organizational Traits on NGO–Business Engagement in Mexico," Sustainability, MDPI, vol. 12(23), pages 1-21, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Domenico Dentoni & Verena Bitzer & Greetje Schouten, 2018. "Harnessing Wicked Problems in Multi-stakeholder Partnerships," Journal of Business Ethics, Springer, vol. 150(2), pages 333-356, June.
    2. Domenico Dentoni & Verena Bitzer & Stefano Pascucci, 2016. "Cross-Sector Partnerships and the Co-creation of Dynamic Capabilities for Stakeholder Orientation," Journal of Business Ethics, Springer, vol. 135(1), pages 35-53, April.
    3. Dentoni, Domenico & Ross, R. Brent, 2013. "Towards a Theory of Managing Wicked Problems through Multi-Stakeholder Engagements: Evidence from the Agribusiness Sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(A), pages 1-10, August.
    4. Steele, Amanda J. Harker & Bergstrom, John C., 2018. "Tackling Wicked Problems in Applied Economics: An Application to the Bears Ears National Monument," 2018 Annual Meeting, August 5-7, Washington, D.C. 274843, Agricultural and Applied Economics Association.
    5. Gauly, Sarah & Müller, Andreas & Spiller, Achim, 2017. "Uncovering strategies of hidden intention in multi-stakeholder initiatives: the case of pasture-raised milk," Department of Agricultural and Rural Development (DARE) Discussion Papers 260768, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    6. Waddell, Steve & McLachlan, Milla & Dentoni, Domenico, 2013. "Learning & Transformative Networks to Address Wicked Problems: A GOLDEN Invitation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(A), pages 1-10.
    7. Daniel Schuster & Ivo Mossig, 2022. "Power Relations in Multistakeholder Initiatives—A Case Study of the German Initiative on Sustainable Cocoa (GISCO)," Sustainability, MDPI, vol. 14(18), pages 1-16, September.
    8. Blok, Vincent & Sjauw-Koen-Fa, August & Omta, Onno, 2013. "Effective Stakeholder Involvement at the Base of the Pyramid: The Case of Rabobank," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(A), pages 1-6.
    9. Thomas, Manoj T., 2018. "Developing a capstone course on ecological and social sustainability in business education," Business Horizons, Elsevier, vol. 61(6), pages 949-958.
    10. Dentoni, Domenico & Hospes, Otto & Ross, R. Brent, 2012. "Managing Wicked Problems in Agribusiness: The Role of Multi-Stakeholder Engagements in Value Creation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(B), pages 1-12, December.
    11. Natalie Slawinski & Jonatan Pinkse & Timo Busch & Subhabrata Bobby Banerjeed, 2014. "The role of short-termism and uncertainty in organizational inaction on climate change: multilevel framework," Working Papers hal-00961226, HAL.
    12. Kai Greenlees & Randolph Cornelius, 2021. "The promise of panarchy in managed retreat: converging psychological perspectives and complex adaptive systems theory," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 11(3), pages 503-510, September.
    13. Vincent Wretling & Berit Balfors, 2021. "Building Institutional Capacity to Plan for Climate Neutrality: The Role of Local Co-Operation and Inter-Municipal Networks at the Regional Level," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    14. Hamish van der Ven & Yixian Sun, 2021. "Varieties of Crises: Comparing the Politics of COVID-19 and Climate Change," Global Environmental Politics, MIT Press, vol. 21(1), pages 13-22, Winter.
    15. Sauvée, Loïc, 2021. "Editorial: Special track: European agrifood business in transition towards social responsibility," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(2), March.
    16. Julia Rotter & Peppi-Emilia Airike & Cecilia Mark-Herbert, 2014. "Exploring Political Corporate Social Responsibility in Global Supply Chains," Journal of Business Ethics, Springer, vol. 125(4), pages 581-599, December.
    17. Sandra Waddock, 2019. "Shaping the Shift: Shamanic Leadership, Memes, and Transformation," Journal of Business Ethics, Springer, vol. 155(4), pages 931-939, April.
    18. Carol Hager & Nicole Hamagami, 2020. "Local Renewable Energy Initiatives in Germany and Japan in a Changing National Policy Environment," Review of Policy Research, Policy Studies Organization, vol. 37(3), pages 386-411, May.
    19. Debra Javeline & Tracy Kijewski-Correa & Angela Chesler, 2019. "Does it matter if you “believe” in climate change? Not for coastal home vulnerability," Climatic Change, Springer, vol. 155(4), pages 511-532, August.
    20. Mirjam Braßler & Martin Schultze, 2021. "Students’ Innovation in Education for Sustainable Development—A Longitudinal Study on Interdisciplinary vs. Monodisciplinary Learning," Sustainability, MDPI, vol. 13(3), pages 1-17, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:155147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.