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Supply Chain Re-engineering in the Fresh Produce Industry: A Case Study of Adani Agrifresh

Author

Listed:
  • Pandey, Mukesh
  • Baker, Gregory A.
  • Tewari Pandey, Deepali

Abstract

Srinivasa Ramanujam, the Chief Operating Officer of Adani Agrifresh, faces important decisions regarding his apple business in India. In 2005, Agrifresh saw a business opportunity and set up a Controlled Atmosphere Storage (CAS) facility when the state of Himachal Pradesh adopted the amended APMC Act, which deregulated the marketing of fresh produce. Following this change in the legal environment, Ramanujam reengineered the apple supply chain, which had previously operated very inefficiently. He achieved some degree of initial success in an agribusiness environment where long chains of intermediaries dominated produce marketing despite adding little value. The case describes the challenges faced by Agrifresh including securing supplies from farmers, capacity utilization, and product portfolio issues. The case is intended to be used in teaching a variety of management topics to students at the undergraduate, graduate, and executive levels, including agribusiness, strategy, and supply chain management, particularly as they apply to emerging markets.

Suggested Citation

  • Pandey, Mukesh & Baker, Gregory A. & Tewari Pandey, Deepali, 2013. "Supply Chain Re-engineering in the Fresh Produce Industry: A Case Study of Adani Agrifresh," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(1), pages 1-22, February.
    • Handle: RePEc:ags:ifaamr:144676
    DOI: 10.22004/ag.econ.144676
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    References listed on IDEAS

    as
    1. Pingali, Prabhu & Khwaja, Yasmeen, 2004. "Globalisation of Indian diets and the transformation of food supply systems," ESA Working Papers 23796, Food and Agriculture Organization of the United Nations, Agricultural Development Economics Division (ESA).
    2. Prabhu Pingali & Yasmeen Khwaja, 2004. "Globalization of Indian Diets and the Transformation of Food Supply Systems," Working Papers 04-05, Agricultural and Development Economics Division of the Food and Agriculture Organization of the United Nations (FAO - ESA).
    3. Minten, Bart & Reardon, Thomas & Vandeplas, Anneleen, 2009. "Linking urban consumers and rural farmers in India: A comparison of traditional and modern food supply chains," IFPRI discussion papers 883, International Food Policy Research Institute (IFPRI).
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