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Präferenzen für unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen – dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung

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  • Zenner, Silvia
  • Wirthgen, Bernd
  • Altmann, Marianne
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    Abstract

    Because consumers’ preferences are relevant determinants in the purchase decision, their measurement seems to be extremely important. Therefore, the article presents selected results of preference measurement (conjoint-analysis) with special regard to different food production modes (organic production, conventional production and production reflecting animal welfare aspects) and labelling of food origin (out of the region, from farm-gate and without labelling of the food origin). The empirical research shows surprising results: the organic produce is not as strongly preferred as the product alternative reflecting the animal welfare aspect. As a consequence, marketing-strategies should pay much more attention to animal welfare aspects, whereas organic production seems to be a less persuasive promotion argument. The contribution ends with implications for further research.

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    File URL: http://purl.umn.edu/97206
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    Bibliographic Info

    Article provided by Humboldt-Universitaet zu Berlin, Department for Agricultural Economics in its journal German Journal of Agricultural Economics.

    Volume (Year): 54 (2005)
    Issue (Month): 2 ()
    Pages:

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    Handle: RePEc:ags:gjagec:97206

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    Related research

    Keywords: preferences; conjoint-analysis; food production mode; food origin; organic produce; animal welfare aspects; Consumer/Household Economics; Demand and Price Analysis;

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    1. Roe, Brian & Boyle, Kevin J. & Teisl, Mario F., 1996. "Using Conjoint Analysis to Derive Estimates of Compensating Variation," Journal of Environmental Economics and Management, Elsevier, vol. 31(2), pages 145-159, September.
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