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Does trust influence consumer behaviour?

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Author Info

  • Dierks, Leef H.

Abstract

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features.

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File URL: http://purl.umn.edu/96727
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Bibliographic Info

Article provided by Humboldt-Universitaet zu Berlin, Department for Agricultural Economics in its journal German Journal of Agricultural Economics.

Volume (Year): 56 (2007)
Issue (Month): 2 ()
Pages:

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Handle: RePEc:ags:gjagec:96727

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Related research

Keywords: consumer behaviour; uncertainty; food safety; trust; Food Consumption/Nutrition/Food Safety; Risk and Uncertainty; Consumer/Household Economics; Farm Management;

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Cited by:
  1. Albersmeier, Friederike & Spiller, Achim, 2008. "Supply Chain Reputation in der Fleischwirtschaft," DARE Discussion Papers 0811, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).

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