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Hungarikumok fogyasztói elemzése

Author

Listed:
  • Notari, Marta
  • Ferencz, Arpad
  • Berde, Csaba

Abstract

A vizsgálat keretében, 1472 válasz alapján megállapítható, hogy hungarikumnak csak a mai határok közötti magyarországi termékeket tekintik, valamint azt, ami tu¬lajdonságai és hagyománya alapján egyértelműen megkülönböztethető más hasonló termékektől. A hazai fogyasztók nem az ár, küllem, hanem a sajátos íz és minőség alapján döntenek a hungarikum mellett. A külföldi megkérdezettek 75%-ban a személyes élményt jelölték meg választásuk alapjaként, míg az íz, minőség, küllem, ár együttesen csak 25%-ot tett ki. A választ az országban eltöltött idő és élmény magyarázhatja. ------------------------------------- The survey analysed 1472 responses and found that goods are considered Hungaricum only if they were produced in the territory enclosed by the current borders of Hungary, and only if the product’s characteristics and traditions clearly set it apart from similar goods. Domestic consumers choose Hungaricum products not on the basis of price and appearance but on the basis of special taste and quality. Of foreign respondents, 75% quoted personal experience as the basis of their choice, while taste, quality, appearance and price accounted for 25% only. This is probably due to the time spent in the country and the experience gained during that time.

Suggested Citation

  • Notari, Marta & Ferencz, Arpad & Berde, Csaba, 2009. "Hungarikumok fogyasztói elemzése," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 53(05), pages 1-7.
  • Handle: RePEc:ags:gazdal:92500
    DOI: 10.22004/ag.econ.92500
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