RESUMEN La valoración económica de bienes ambientales complejos presenta una serie de aspectos problemáticos. Este trabajo se centra en dos de ellos: la linealidad de los atributos en función de valor de estos bienes y la heterogeneidad en las funciones de utilidad de los individuos. Para ello se propone una metodologÃÂa basada en la TeorÃÂa de la Utilidad Multiatributo que permite contrastar la importancia dada a estos aspectos. Dicha metodologÃÂa se aplica a un espacio natural protegido en la provincia de Granada. De los resultados se puede concluir que la no-linealidad de los atributos y la heterogeneidad de las funciones de utilidad individuales son aspectos relevantes en la valoración de bienes ambientales. ABSTRACT Economic valuation of comlex environmental goods has several issues still opened to debate. This paper focuses on two of these aspects; linearity of attributes in the valuation funcion and individual utility function hetrogeneity. A methodological approach based on Multi-attribute Utility Theory is proposed which allows to contrast the impact of these concerns on environmental good valuation. We apply the proposed methodology to value a protected natural in the province of Granada (Spain). From the results obtained we can conclude that attribute non-linearity and individual utility function's heterogeneity are relevant aspects to be taken into account in environmental valuation.
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