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Analysis of the Influencing Factors and Key Driving Force concerning the Efficiency of Green Supply Chain of Fruits and Vegetables

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  • LI, Yingtang
  • QIAO, Zhong

Abstract

Like the general green supply chain, the green supply chain of fruits and vegetables also requires low negative effects of the environment and high resource utilization rate, as well as the healthiness and freshness of fruits and vegetables. Currently, the level of development of the green supply chain of fruits and vegetables is low in China, and the freshness of fruits and vegetables can not be well maintained, so there is an urgent need to improve the operational efficiency of the green supply chain of fruits and vegetables. The operational efficiency of the green supply chain of fruits and vegetables is affected by many factors, and the most important factor is the incomplete consistency between the individual interests of supply chain members and the overall interests of supply chain. Therefore, the key driving force to improve the efficiency of green supply chain of fruits and vegetables is to build the scientific and rational collaborative decision-making mechanism of supply chain, in order to solve the problems concerning the green supply chain of fruits and vegetables, such as risk sharing, cost control and revenue allocation, thereby achieving the coordinated development of the green supply chain of fruits and vegetables.

Suggested Citation

  • LI, Yingtang & QIAO, Zhong, 2014. "Analysis of the Influencing Factors and Key Driving Force concerning the Efficiency of Green Supply Chain of Fruits and Vegetables," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 6(07), pages 1-5, July.
    • Handle: RePEc:ags:asagre:183266
    DOI: 10.22004/ag.econ.183266
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    Keywords

    Agribusiness;

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