IDEAS home Printed from https://ideas.repec.org/a/ags/asagre/164330.html
   My bibliography  Save this article

Consumers' Perception of Risks, Awareness of Products and Willingness to Pay: A Case Study of Organic Milk

Author

Listed:
  • XU, Yingjun
  • YIN, Shijiu
  • CHEN, Mo
  • GAO, Yang

Abstract

Based on survey data from Ji’nan city and some other cities in Shandong province, this paper conducted a research on consumers' perception degree of the food safety risk, and the awareness degree about organic food. Then taking organic milk as an example, the factors affecting the customers’ buy willingness to pay for organic milk were analyzed by bivariate logistic model and the willingness to pay was also calculated. The results show that the consumers’ food safety risk perception degree is high, and the awareness about organic food is low. The consumers’ age, level of education, whether the family has children below 12 years old, whether the family has a man (woman) older than 60 years, health situation self-evaluation, organic food cognition and food safety risk perception have significant effect on customers’ willingness to pay organic food. According to the calculation, the consumers were willing to pay a price premium of 60% for organic milk above ordinary milk.

Suggested Citation

  • XU, Yingjun & YIN, Shijiu & CHEN, Mo & GAO, Yang, 2014. "Consumers' Perception of Risks, Awareness of Products and Willingness to Pay: A Case Study of Organic Milk," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 6(01), pages 1-5, January.
    • Handle: RePEc:ags:asagre:164330
    DOI: 10.22004/ag.econ.164330
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/164330/files/7.PDF
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.164330?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:asagre:164330. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.