Valuations of â€˜Sustainably Producedâ€™ Labels on Beef, Tomato, and Apple Products
AbstractThis study evaluates consumer perceptions of what â€œsustainably producedâ€ food labels imply and estimates corresponding demand for products carrying these labels. Results suggest that the typical U.S. consumer is not willing to pay a positive premium for beef, tomatoes, or apple products labeled as â€œsustainably produced.â€ Demand is particularly sensitive to inferences consumers make regarding what a â€œsustainably producedâ€ food label implies. Suggestions for future work and implications of standardizing the definition of sustainability are provided.
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Bibliographic InfoArticle provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.
Volume (Year): 38 (2009)
Issue (Month): 3 (December)
consumer perceptions; credence labeling; production practices; sustainable; U.S. consumer demand; willingness to pay; Marketing;
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- Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
- Sackett, Hillary M., 2011. "Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario," Graduate Research Masters Degree Plan B Papers 115966, Michigan State University, Department of Agricultural, Food, and Resource Economics.
- Sackett, Hillary M. & Shupp, Robert S. & Tonsor, Glynn T., 2012. "Discrete Choice Modeling of Consumer Preferences for Sustainably Produced Steak and Apples," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 123517, Agricultural and Applied Economics Association.
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