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Valuations of ‘Sustainably Produced’ Labels on Beef, Tomato, and Apple Products

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Author Info

  • Tonsor, Glynn T.
  • Shupp, Robert S.

Abstract

This study evaluates consumer perceptions of what “sustainably produced†food labels imply and estimates corresponding demand for products carrying these labels. Results suggest that the typical U.S. consumer is not willing to pay a positive premium for beef, tomatoes, or apple products labeled as “sustainably produced.†Demand is particularly sensitive to inferences consumers make regarding what a “sustainably produced†food label implies. Suggestions for future work and implications of standardizing the definition of sustainability are provided.

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File URL: http://purl.umn.edu/59249
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Bibliographic Info

Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 38 (2009)
Issue (Month): 3 (December)
Pages:

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Handle: RePEc:ags:arerjl:59249

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Web page: http://www.narea.org/
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Related research

Keywords: consumer perceptions; credence labeling; production practices; sustainable; U.S. consumer demand; willingness to pay; Marketing;

References

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  1. Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
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Cited by:
  1. Sackett, Hillary M., 2011. "Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario," Graduate Research Masters Degree Plan B Papers 115966, Michigan State University, Department of Agricultural, Food, and Resource Economics.
  2. Sackett, Hillary M. & Shupp, Robert S. & Tonsor, Glynn T., 2012. "Discrete Choice Modeling of Consumer Preferences for Sustainably Produced Steak and Apples," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 123517, Agricultural and Applied Economics Association.

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