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Consumer Response to Genetically Modified Food Products in Japan


Author Info

  • McCluskey, Jill J.
  • Grimsrud, Kristine M.
  • Ouchi, Hiromi
  • Wahl, Thomas I.


In Japan, a large U.S. export market, there has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation method, findings show the discount needed for Japanese Seikyou consumers to purchase GM food products is positively affected (i.e., a greater discount is required) by higher levels of self-reported risk perceptions toward GM food, higher levels of concern about food safety and the environment, higher self-reported knowledge about biotechnology, education levels, and income. Interestingly, gender does not significantly affect the discount needed for GM food. Further, it can be inferred from the results that a transformation of Japanese consumers' perceptions and attitudes is needed for GM food products to successfully enter the Japanese market.

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Bibliographic Info

Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 32 (2003)
Issue (Month): 2 (October)

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Handle: RePEc:ags:arerjl:31631

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Keywords: Consumer/Household Economics;


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