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Contingent Valuation Focus Groups: Insights From Ethnographic Interview Techniques

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Author Info

  • Johnston, Robert J.
  • Weaver, Thomas F.
  • Smith, Lynn A.
  • Swallow, Stephen K.

Abstract

Despite the many important uses (and potential abuses) of focus groups in survey design, the CV literature presents few guidelines to aid moderators in their interaction with focus group participants. This paper draws on the theory and practice of ethnographic interviewing to introduce general guidelines that can improve focus groups as an aid to CV research. The proposed guidelines illustrate types of questions that should reduce speculation and moderator-introduced bias in focus group responses, and improve the correspondence between focus group responses and actual behavior. The paper illustrates these ethnographic guidelines through a CV application concerning watershed resources.

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File URL: http://purl.umn.edu/31460
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Bibliographic Info

Article provided by Northeastern Agricultural and Resource Economics Association in its journal Agricultural and Resource Economics Review.

Volume (Year): 24 (1995)
Issue (Month): 1 (April)
Pages:

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Handle: RePEc:ags:arerjl:31460

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Web page: http://www.narea.org/
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Related research

Keywords: Research Methods/ Statistical Methods;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Schkade David A. & Payne John W., 1994. "How People Respond to Contingent Valuation Questions: A Verbal Protocol Analysis of Willingness to Pay for an Environmental Regulation," Journal of Environmental Economics and Management, Elsevier, vol. 26(1), pages 88-109, January.
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Citations

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Cited by:
  1. Johnston, Robert J. & Bauer, Dana Marie & Swallow, Stephen K., 2000. "The Influence Of Spatial Land Use Patterns On Rural Amenity Values And Willingness To Pay For Growth Management: Evidence From A Contingent Choice Survey," 2000 Annual meeting, July 30-August 2, Tampa, FL 21766, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Hoehn, John P. & Randall, Alan, 2002. "The effect of resource quality information on resource injury perceptions and contingent values," Resource and Energy Economics, Elsevier, vol. 24(1-2), pages 13-31, February.
  3. Boyd, James & Krupnick, Alan, 2009. "The Definition and Choice of Environmental Commodities for Nonmarket Valuation," Discussion Papers dp-09-35, Resources For the Future.
  4. Kaplowitz, Michael D. & Hoehn, John P., 2001. "Do focus groups and individual interviews reveal the same information for natural resource valuation?," Ecological Economics, Elsevier, vol. 36(2), pages 237-247, February.
  5. Newell, Laurienne Whinstanley & Swallow, Stephen K., 2002. "Are Stated Preferences Invariant To The Prospect Of Real-Money Choice?," 2002 Annual meeting, July 28-31, Long Beach, CA 19623, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  6. Johnston, Robert J., 2006. "Is hypothetical bias universal? Validating contingent valuation responses using a binding public referendum," Journal of Environmental Economics and Management, Elsevier, vol. 52(1), pages 469-481, July.
  7. Johnston, Robert J., 2006. "Context Similarity and the Validity of Benefits Transfer: Is the Common Wisdom Correct?," 2006 Annual meeting, July 23-26, Long Beach, CA 21221, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Anderson, Christopher M. & Das, Chhandita & Tyrrell, Timothy J., 2006. "Parking preferences among tourists in Newport, Rhode Island," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(4), pages 334-353, May.
  9. Johnston, Robert J., 2003. "Forecasting Support For Rural Land Use Policies: The Role Of Preference Asymmetries," 2003 Annual meeting, July 27-30, Montreal, Canada 22156, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  10. Johnston, Robert J. & Joglekar, Deepak P., 2005. "Validating Hypothetical Surveys Using Binding Public Referenda: Implications for Stated Preference Valuation," 2005 Annual meeting, July 24-27, Providence, RI 19519, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  11. Johnston, Robert J. & Swallow, Stephen K. & Bauer, Dana Marie, 2002. "Stated Preferences And Length Of Residency In Rural Communities: Are Development And Conservation Values Heterogeneous?," 2002 Annual meeting, July 28-31, Long Beach, CA 19683, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  12. Swallow, Stephen K. & Mazzotta, Marisa J., 1999. "Toward Assessing The Non-Market Benefits Of Experiment Station Research: A Case Study Of Public Preferences For Aes Research In Rhode Island," 1999 Annual meeting, August 8-11, Nashville, TN 21701, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Duke, Joshua M. & Johnston, Robert J., 2006. "Systematic Influences of Policy Implementation and Conservation Agents on Willingness to Pay for Land Preservation," 2006 Annual meeting, July 23-26, Long Beach, CA 21234, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  14. Wilson, Matthew A. & Howarth, Richard B., 2002. "Discourse-based valuation of ecosystem services: establishing fair outcomes through group deliberation," Ecological Economics, Elsevier, vol. 41(3), pages 431-443, June.
  15. Powe, N.A. & Garrod, G.D. & McMahon, P.L., 2005. "Mixing methods within stated preference environmental valuation: choice experiments and post-questionnaire qualitative analysis," Ecological Economics, Elsevier, vol. 52(4), pages 513-526, March.
  16. Loomis, John B. & Gonzalez-Caban, Armando, 1996. "The Importance Of The Market Area Determination For Estimating Aggregate Benefits Of Public Goods: Testing Differences In Resident And Nonresident Willingness To Pay," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 25(2), October.
  17. Johnston, Robert J. & Swallow, Stephen K. & Weaver, Thomas F., 1999. "Estimating Willingness to Pay and Resource Tradeoffs with Different Payment Mechanisms: An Evaluation of a Funding Guarantee for Watershed Management," Journal of Environmental Economics and Management, Elsevier, vol. 38(1), pages 97-120, July.
  18. Robert Johnston, 2007. "Choice experiments, site similarity and benefits transfer," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 38(3), pages 331-351, November.
  19. Swallow, Stephen K. & Opaluch, James J. & Weaver, Thomas F., 2001. "Strength-of-Preference Indicators and an Ordered-Response Model for Ordinarily Dichotomous, Discrete Choice Data," Journal of Environmental Economics and Management, Elsevier, vol. 41(1), pages 70-93, January.

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