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Correction method on fairs’ attraction radius

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  • Karpati, Laszlo
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    Abstract

    At auditing a fair the measure and evaluation of the exhibitors’ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the attraction distances. According to the research of the author, the bias in the attraction radius can be caused by two factors: the size of the attraction region and the distance from the region’s business center. Authors explored the bias factors and suggest a correction method to remedy it. A theoretical correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives more realistic result than the simple averaging of exhibitors’ distance.

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    File URL: http://purl.umn.edu/49225
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    Bibliographic Info

    Article provided by AGRIMBA in its journal APSTRACT: Applied Studies in Agribusiness and Commerce.

    Volume (Year): 3 (2009)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:ags:apstra:49225

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    Web page: http://www.apstract.net/

    Related research

    Keywords: attraction radius; exhibitors’ distance; Agribusiness; Agricultural and Food Policy; Marketing;

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