Non-technical Innovations in Swiss Agriculture
AbstractThe main objective of the inoVagri research project is to reach a better understanding of non-technical innovation in Swiss Agriculture. For this purpose a diversified case study was carried out. It enabled the analysis of innovative activities such as new organisational forms, new marketing models, vertical integration of the value-added chain and new forms of cooperation. SWOT analysis and 'grounded theory' were used as survey instruments. The study shows that the activities described above are typical process innovations, and that they were applied by the farms for the first time. Therefore the use of the innovations involved uncertainties in planning, lack of experience and unknown risks. The desired result of the innovation process is the realisation of a business advantage. The advantage may be of monetary (added value) or nonmonetary utility (social rise). The study identified strong similarities to the marketing-model by Kotler. Based on this model, the article describes the typical attributes of innovative activities in Swiss Agriculture.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Swiss Society for Agricultural Economics and Rural Sociology in its journal Agrarwirtschaft und Agrarsoziologie/ Economie et Sociologie Rurales.
Volume (Year): (2005)
Issue (Month): 1 ()
Research and Development/Tech Change/Emerging Technologies;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.