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Consumer Behaviour towards Own Label: monitoring the Greek experience

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  • Boutsouki, Christina
  • Zotos, Yorgos
  • Masouti, Zafeiria
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    Abstract

    In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded†private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.

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    File URL: http://purl.umn.edu/93805
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    Bibliographic Info

    Article provided by Greek Association of Agricultural Economists in its journal Agricultural Economics Review.

    Volume (Year): 09 (2008)
    Issue (Month): 1 (January)
    Pages:

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    Handle: RePEc:ags:aergaa:93805

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    Web page: http://www.etagro.gr/
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    Related research

    Keywords: Private label; consumer attitude; Greece; food retailing; Consumer/Household Economics;

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