Consumersâ€™ Stated Choices versus Purchasing Desires: Case of Hawaii Food Baskets
AbstractThis article uses a case study involving Hawaii food baskets to show that although a choice based conjoint experiment can elicit respondentsâ€™ most preferred alternative, this â€œpreferredâ€ option may not be one that respondents are willing to purchase. Thus, a choice based experiment that involves hypothetical product selection may predict different behavior, depending on the type of questions asked in the survey. This study shows that follow-up questions in a conjoint survey may serve an important role in improving model fit and the comprehensiveness of behavioral prediction.
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Bibliographic InfoArticle provided by Greek Association of Agricultural Economists in its journal Agricultural Economics Review.
Volume (Year): 10 (2009)
Issue (Month): 2 (June)
Gift baskets in China; preferred choice; willing to purchase; hypothetical selection; Agricultural and Food Policy; Consumer/Household Economics; Q13; D12;
Find related papers by JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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