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A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation

Author

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  • Hayes, Dermot J.
  • Lence, Sergio H.

Abstract

Commodity agriculture. as currently practiced in the midwestern United States. is an extremely efficient way of organizing production and distribution. It allows for inexpensive production and bulk transfers of huge quantities of meat. grain. and other agricultural products. As a consequence. it has brought enormous savings to U.S. and international consumers. This system has evolved in accordance with market forces that we expect will survive for decades.
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Suggested Citation

  • Hayes, Dermot J. & Lence, Sergio H., 2002. "A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 17(3), pages 1-5.
    • Handle: RePEc:ags:aaeach:132210
    DOI: 10.22004/ag.econ.132210
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    Cited by:

    1. Dimara, Efthalia & Petrou, Anastasia & Skuras, Dimitris, 2004. "Agricultural policy for quality and producers' evaluations of quality marketing indicators: a Greek case study," Food Policy, Elsevier, vol. 29(5), pages 485-506, October.
    2. Stephan Marette & Roxanne Clemens & Bruce Babcock, 2008. "Recent international and regulatory decisions about geographical indications," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 453-472.
    3. Martinez, Stephen W., 2008. "Estimating the Value of Retail Beef Product Brands and Other Attributes," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6455, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Deaton, Brady J., Jr. & Hoehn, John P., 2003. "Information As A Double-Edge Sword: Implications For Food Standards And Labels," 2003 Annual meeting, July 27-30, Montreal, Canada 22235, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Luciana Marques Vieira, 2006. "The role of food standards in international trade: assessing the Brazilian beef chain," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 10(spe), pages 33-51.
    6. Miller, Andrew D. & Langley, Suchada V. & Chambers, William, 2003. "Current Issues Affecting Trade And Trade Policy: An Annotated Literature Review," Working Papers 14606, International Agricultural Trade Research Consortium.

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    Keywords

    Agricultural Finance; Farm Management;

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