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Marketing And Sustainable Tourism

Author

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  • Silvia Muhcină

    ("Ovidius" University, Constanta)

Abstract

Among others, tourism marketing has the purpose to facilitate the process of conceiving and developing those specific tourism products, which better corresponding to different tourists categories' needs. These products are created going from utilization of some natural and human resources, considered as tourism attraction. In the sustainable development spirit, marketers must conceive harmonious tourism product policies; as to satisfy the actual tourists' needs and future tourists generation' needs also, by using the natural environment elements in an equilibrated way.

Suggested Citation

  • Silvia Muhcină, 2007. "Marketing And Sustainable Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 11(11(516)(s), pages 127-132, November.
    • Handle: RePEc:agr:journl:v:11(516)(supplement)(vol2):y:2007:i:11(516)(supplement)(vol2):p:127-132
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    Keywords

    tourism; marketing; sustainable.;
    All these keywords.

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