Good practices in information transparency field Metro Group A.G. Case
AbstractIn context of increasing competition on markets and succession of some bankruptcies of big firms it appears more and more underlined the idea of corporate social responsibility. A component of this idea has in attention the transparency of information that the enterprise decides o communicate. To be effective, this process of communication has to be credible and coherent with others communication actions and not simply just a promotional mean. Unfortunately, it assists in a lot of cases at using corporate social responsibility as a pretext for classic public relation or as a communication form of marketing. The basic idea of information transparency is to build and maintain a favorable image of enterprise, as a competitive advantage source.
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Bibliographic InfoArticle provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.
Volume (Year): 9 (2007)
Issue (Month): 22 (June)
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