Determinism in Assessing the Consumer’s Ecological Behaviour

The discrepancy between the amplitude of erosive processes set off in the environment and the level of the measures taken to stop or to counter-balance the pollution effects, limited by the way of life, technologies, knowledge and conscience, entails high demands for the society as a whole and for each individual. This approach aims the addressing of the issue of consumer’s ecological behaviour as a process of conscious assumption of responsibilities for environmental preservation and manifestation of attitudes oriented to promoting the values of the ecosystem and delimitation of specific behavioural typology. In this respect, we proceeded at the holistic analysis of the domain’s inherent and specific conditions that allowed detection of influencing factors of the adoption of an ecological behavior and their synthetic structure into three groups of determinants: economic, psychosocial and organizational. In these three major coordinates, there are designed types of ecological behaviour, their effectiveness being at the intersection of the projections of different degrees of intensity considered on the chosen axes. Based on deductive reasoning there can be determined orthoscopic actions that are focused on eliminating the cause that generated behavioural deviations.