Advanced Search
MyIDEAS: Login to save this article or follow this journal

Consumer'S Perceptions About Ethics In Agro-Food Products' Marketing

Contents:

Author Info

  • Istudor Nicolae

    ()
    (Academy of Economic Studies, Bucharest)

  • Turek Adrian

    ()
    (Institute of research and development for the Agricultural Economy and Rural Development, Bucharest)

Registered author(s):

    Abstract

    The research shows whether tools and instruments used for agro-food products’ marketing are moral or not. Studies on agro-food products’ marketing are available; however , none of these focuses on the ethical approach of marketing activities of agro-food compa- nies. In answering this question, a piece of qua- litative research is carried out on customers, focusing on their perceptions whether marketing is moral or not. The respondents were chosen among clients of hypermarkets, having a background in agricultural marketing studies. The reasons that support this choosing are that theY may critically assess the marketing activity and they have a better level of understanding the questions contained in the guide of discussion. The results show that consumers perceive some activities of agro-food producers less moral in those regarding products’ content, packaging, price, and promotion. This conclusion has implications for processes of decision making on marketing that agro-food companies should take into account. Managers of these companies should know the criticisms that con- sumers bring up to their marketing activities. It requires further research regarding the direction of how these decision processes might be improved in order to be more ethical to consumers.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.biblioteca.ase.ro/downres.php?raf=1235
    Download Restriction: no

    Bibliographic Info

    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 10 (2008)
    Issue (Month): 23 (February)
    Pages: 92-96

    as in new window
    Handle: RePEc:aes:amfeco:v:10:y:2008:i:23:p:92-96

    Contact details of provider:
    Postal: 6 ROMANA PLACE, 70167 - BUCHAREST
    Phone: 0040-01-2112650
    Fax: 0040-01-3129549
    Email:
    Web page: http://amfiteatrueconomic.ase.ro/
    More information through EDIRC

    Related research

    Keywords: ethical marketing; agro-food products; agricultural marketing; qualitative research;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:10:y:2008:i:23:p:92-96. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Valentin Dumitru).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.